In the town of Kitzbühel, a small Alpine town east of Innsbruck, in the western Austrian province of Tyrol

 “Anyone who keeps the ability to see beauty never grows old.”

– Austrian Proverb
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(in the Kitzbühel Alps in Tyrol, Austria, about 100 km (62 mi) east of the state capital Innsbruck) Kitzbühel, a medieval town along the river Kitzbüheler Ache in Tyrol, is found about 100 km (~62 mi.) east of the state capital Innsbruck; it is the administrative center of the Kitzbühel district (Bezirk). One of the most famous and exclusive ski resorts in the world, it is frequently visited by the international high society and has the most expensive real estate in Austria. The proximity to Munich has made it a preferred location for vacation homes among the German elite.
+ Situated in the Kitzbühel Alps between Zell am See and Innsbruck, Kitzbühel lies in the Leukental valley on the Kitzbüheler Ache river. The town's historic center is mainly car-free and hosts a large selection of luxury shops, cafés, and fine dining restaurants.

+ One of Europe’s best-known winter sports resorts, Kitzbühel is found between the mountains Hahnenkamm to the southwest and Kitzbühler Horn to the northeast. The Hahnenkamm hosts the annual World Cup ski races, including the circuit's most notable event, the Hahnenkamm Races on the notable Streif slope. Introduced 86 years ago in 1937, the northeast-facing Streif is among the world's toughest downhill courses, and is infamous for an abundance of spectacular crashes. In 1959 the Austrian Alpine Ski Championships were held here from 27 February to 1 March. Each summer Kitzbühel also hosts an ATP tennis tournament on clay, the Austrian Open. From 2007 to 2011, ITU Triathlon World Cup races took place at the local Schwarzsee lake. The Kitzbüheler Alpenrallye is an annual festival of historic automobiles, first held 35 years. Since 2003, Kitzbühel has been hosting an annual Snow Polo event in January.

+ Originally a mining town, the advent of mountain tourism was embraced with enthusiasm and "Kitz" now revels in its reputation as a resort concentrating on the glitterati. In the summer, the resort concentrates on tennis and the international stars it can attract to its yearly tournament. But in the winter, time is given over to skiing.

+ In summer there are 120 km (75 mi) of mountain bike paths and 500 km (311 mi) of hiking trails. Other attractions include six tennis courts and four golf courses, the Kitzbühel swimming pool, Austria's only curling hall, and the bathing lake of Schwarzsee. Together with eleven other towns Kitzbühel is a member of the community Best of the Alps. KitzSki, Kitzbühel's main ski lift operator, defended the title of “World's Best Ski Resort Company” for the 7th time in a row at the 2020 World Ski Awards. Together with the pistes and ski lifts in neighboring Kirchberg in Tirol, Jochberg and by the Thurn Pass Kitzbühel is one of the largest ski regions in Austria. With around 10,000 hotel and guest house beds, Kitzbühel and its neighbors have an unusually high density of guest accommodation.